Anyone who subscribes to any app or online service will receive emails or notifications from time to time saying that terms and conditions have been updated. How many of us bother to read these new terms, or even know what the old terms were that are being changed?  Rightly or wrongly, most people are happy to check the box or simply carry on using the service. They trust that no commercial organization would be misguided enough to take risks with customer data or privacy....

Today, Almost Any Business Can Engage Customers Across Multiple Channels. So Why Aren’t They? Your customers love to chat with each other through voice, SMS, social media and messaging apps. Yet when they need to communicate with your business, what happens? Suddenly it’s back to frustrating delays in a call center queue or waiting for a reply to an email or online query. It doesn’t have to be like this....

Why omnichannel notifications are good for business What makes them hard to manage How to make it all simple...