Government bodies are under increasing pressure to digitize their services, including their interaction with clients. WhatsApp for Business API can automate much of the process of interacting with citizens and residents, and it can do so at a significantly lower cost than SMS messages or call centers, which helps keep costs down at a time when public bodies are under increasing pressure to reduce budgets....

Petromin wanted to be reachable anywhere, anytime, using a reliable channel with a wide user base, without increasing their operational cost....

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