Marketing has always been conversational. The ability to build relationships, nurture trust, and foster loyalty are at the heart of the entire discipline. But in an age of hyper-connectivity and digital expansion, even the idea of what a conversation is has changed. It’s no longer limited to time-intensive, face-to-face interactions. Like everything else, conversations are now facilitated and simplified through digital technology. And that changes everything.
Our guide explains conversational marketing and outlines the most important messaging channels available for marketers and how they can be used to connect with clients.
In this guide, you'll discover:
What conversational marketing is all about.
Which messaging channels marketers need to understand.
How to successfully integrate messaging channels into the marketing mix.
The role of technology in bringing seamless customer experiences to life.