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BlogPost 96623149167 The Top 5 Benefits of Using the WhatsApp Business Platform//
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The Top 5 Benefits of Using the WhatsApp Business Platform

WhatsApp is now used by over 2 billion people worldwide in more than 180 countries to chat with their family and friends

It’s a simple, reliable and private way to talk to people across the globe so it's no surprise that thousands of businesses are now turning to this app to improve their communication with their customers.

Most people are aware of the benefits of using WhatsApp as a personal communication tool but are you aware of how versatile a tool it can be for business too? Below are our thoughts on the top 5 benefits of using the WhatsApp For Business platform to help grow and run your business.

1. Improved communication with customers

The WhatsApp Business Platform allows companies to communicate easily with their customers by utilising an easy-to-use messaging platform that most people are already very familiar with. No extra downloading or learning of a new app is required for either party. This can help improve customer satisfaction and build stronger relationships between the company and its customers.

2. Enhanced customer service

By using the WhatsApp for Business platform, companies can instantly respond to customer inquiries and service issues, providing faster and more efficient customer service. With a further API integration with a company’s internal CRM systems, customer data and order information can be accessed immediately to further enhance the company’s ability to handle queries quickly. Such rapid service can help improve customer satisfaction and loyalty.

3. Increased brand visibility

Using the WhatsApp for Business platform, companies can now create a public profile that customers can use to find and contact them. This is an extra tool that businesses can use to help increase brand visibility and attract new customers.

  1. 4. Organization and management of customer communication

Using shared inboxes and workflow management tools associated with the WhatsApp Business Platform, conversations and correspondence between company and customer can be better organized and managed and assigned to the appropriate person or department. This makes it easier to keep track of cases and when used correctly, can lead to a quicker, more effective resolution of issues. It also means that customers feel that their issues are taken seriously and that the company is taking the appropriate steps to resolve any problems.

  1. 5. Easy Automation

By adding well-designed chatbots to your customer service workflow, the WhatsApp for Business platform can be used to respond to frequently asked questions and common issues can be dealt with automatically rather than taking up the time of customer service staff. Chatbots can increase customer satisfaction, free-up time for customer service staff to deal with more complex issues, and even take on some after-sales service roles by requesting feedback or using AI to make personalized suggestions for new purchases.

These are just a few of the real benefits that businesses can take advantage of by using the WhatsApp Business Platform. To speak to one of Unifonic’s experts about how your business can use WhatsApp to grow, contact us here.

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