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BlogPost 98201443124 5 Ways to Use A Customer Engagement Platform to Drive Sales & Revenue//
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5 Ways to Use A Customer Engagement Platform to Drive Sales & Revenue


If you’re not yet familiar with Uniconic and the solutions we provide for business, this is your opportunity to find out. At Unifonic, we offer a complete customer engagement platform solution that enables businesses to connect more effectively with their customers through the channels that their customers use every day, including SMS, voice, and chat. Through using Unifonic’s solutions, businesses can improve their customer engagement and drive sales and revenue. Read on as we explore just five ways to use Unifonic's customer engagement platform to improve customer service and make your communications more powerful.

1. SMS Marketing

Because SMS has been around for over 2 decades, there is a temptation to think that it is no longer effective. In reality, nothing could be further from the truth as SMS still outperforms most other platforms in terms of deliverability, open rates, and engagement rates. Facts like this explain why businesses still use SMS so widely. SMS marketing allows businesses to send targeted messages to their customers, including order confirmations, delivery updates, promotions, discounts, and other offers. With Unifonic, businesses can create and send SMS campaigns to their customers quickly and easily. Unifonic also provides a variety of tools for segmenting and targeting customers, so businesses can ensure that their messages are reaching the right people.

2. Chatbot Building

Chatbots are becoming increasingly popular as a way to simplify customer service workstreams and improve customer satisfaction. By automating tasks such as customer servicing, appointment bookings, and account management, you can free up valuable time and resources to provide one-to-one customer service where it’s needed most. With Unifonic's customisable chatbot builder, you can build a custom chatbot using a simple to use drag-and-drop interface. Our chatbot builder also includes a full testing environment to fine-tune your bot before launch, as well as a centralised inbox and a unified dashboard to provide support and measure engagement levels.

3. Multichannel Marketing Made Simple

Unifonic's multichannel marketing solution allows your business to reach customers over SMS, Voice, WhatsApp, and more from a single, web-based interface. Meaning that you can launch, monitor, and manage cross-channel campaigns at any time, from any device. You can also keep them up to date with order confirmations and delivery updates throughout the customer journey. The Unifonic solution also allows you to measure and optimize campaigns and extract and analyse accurate campaign data for retargeting efforts.

4. WhatsApp Business Platform

The WhatsApp Business Platform is a powerful tool for businesses looking to engage with customers on the world's most popular messaging app. It means your business can send and receive messages globally with multi-language text, image, document, and location support. The platform can be used to create chatbots for customer service, providing always-on instant replies for common inquiries and FAQs.

With Unifonic, your business can manage all of its WhatsApp Business Platform communications with customizable templates and enterprise-grade security features that ensure user privacy and message authenticity. The platform also includes real-time analytics, so you can gain valuable insights, and with the addition of WhatsApp API, you can bring all your multichannel communications under one single interface for easier tracking and better customer service across all platforms.

5. Authentication and Verification

Solid verification is the key that unlocks many of the most useful features of multichannel communication. Once both customer and business can verify identities, a much wider range of services is possible. From transactions to personalized customer service, follow-up of orders, and the sending of customer-specific special offers - All of these become possible once identity has been authenticated. The Unifonic solution means that you can quickly establish identity through techniques such as multi-factor authentication so that a multitude of additional features can be offered.


Unifonic's customer engagement platform offers a variety of tools and features that can help businesses improve their customer engagement and drive sales and revenue. By using Unifonic for SMS marketing, multi-channel communication, APIs, and authentication, your business can connect with its customers in new and meaningful ways.

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