Want to be a part of something special?
Our team is the heartbeat of our company. We believe in nurturing talent and fostering growth. Join us to shape the future together.
Our Values
Think big
We believe anything is possible, because it is. We set ambitious goals and then we leverage our unlimited potential to achieve and surpass them.
Act fast
The faster we act, the faster we advance, the faster we grow. Sure, we’ll make some mistakes along the way, but that’s one of the most powerful ways to learn.
Make an impact
Our actions speak louder than words. We always strive to make a positive impact in everything we do, both within our organization and beyond.
Embrace change
The world is evolving at lightning speed and we are ready for it. We know that embracing change is the only way to create innovation and set the path for continued growth.
Own it
We are all shareholders who put the needs of the business ahead of our own. We are accountable for our actions and the pride we take in what we do, leads to shared success.
Love our customers
Our customers are everything to us. We constantly seek to understand them better so that we can anticipate their needs and help them deliver value to those who depend on them.
Be transparent
We are transparent in how we think and operate, and we crave feedback to improve. As Unifones, we are focused on open collaboration that results in higher respect and deeper trust.
Why work with Unifonic?
Flexible environment
Options for flexible working hours, remote work, and maintaining a healthy work-life balance.
Professional career growth opportunities
We provide a clear path for advancement and professional development.
Every Unifone is an owner
We provide opportunities for employees to participate in ownership through stock options.
Fair Bonus System
A transparent and equitable bonus system based on the company performance.
Unifonic in numbers
A little bit about us
Unifonic is a leading customer engagement platform and Software-as-a-Service (SaaS) provider based in the Middle East. We use conversational AI technology to streamline omnichannel communication and revolutionize business customer experiences.
Our solutions empower organizations to manage all their customer communication channels from a single platform, including text, voice, WhatsApp, and web. This helps businesses to create stronger customer relationships while minimizing communication infrastructure costs.
With proven expertise in serving emerging markets since 2006, Unifonic safely handles over 10 billion annual transactions for millions of recipients across 160 countries. Our commitment to service excellence is backed by a local corporate presence in six countries and a dedicated team of over 400 professionals serving clients 24/7.
The hiring process
Here's what to expect along the way.
1. Meet the Talent Acquisition Team
The Talent Acquisition team conducts the initial technical and cultural assessment through phone/video calls and provides you with all the information about our company's perks and benefits.
2. Meet your team
After the initial call, you will have a meeting with the technical team to discuss the role’s responsibilities, goals, and expectations from both sides. This is an opportunity to ask any questions you may have.
3. Technical Assignment
At this stage, the Talent Acquisition team provides you with a mini-assignment and a timeline for delivery based on the role you are being considered for.
4. You're Hired
After carefully evaluating the assignment you submitted, the Talent Acquisition team presents a job offer. If all goes well, we extend congratulations on your successful hiring.
The hiring process
Here's what to expect along the way.
-
1. Meet the Talent Acquisition Team
The Talent Acquisition team conducts the initial technical and cultural assessment through phone/video calls and provides you with all the information about our company's perks and benefits.
-
2. Meet your team
After the initial call, you will have a meeting with the technical team to discuss the role’s responsibilities, goals, and expectations from both sides. This is an opportunity to ask any questions you may have.
-
3. Technical Assignment
At this stage, the Talent Acquisition team provides you with a mini-assignment and a timeline for delivery based on the role you are being considered for.
-
4. You're Hired
After carefully evaluating the assignment you submitted, the Talent Acquisition team presents a job offer. If all goes well, we extend congratulations on your successful hiring.
Principle Performance Marketing Specialist
Job description
Proudly recognized as a Great Place to Work®, we are an AI-native customer experience platform purpose-built for emerging markets. With more than 25 years of conversational AI research and development, we serve over 5,000 enterprises across MENA and are pioneering sovereign, agentic AI through our Agentic Studio platform. As the category takes shape, the way Unifonic is perceived — by buyers, analysts, media, and the broader market — is a strategic asset. This role owns that perception.
We thrive on creativity, collaboration, and fun, where every idea is welcomed and celebrated. As shareholders in the company, we’re more than just communicators—we’re innovators shaping the future together. We are Unifones. Join us and be part of something extraordinary!
Meet the team!
The Marketing team is a collaborative group of professionals dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives, generate market demand, and contribute to the company's overall success. By combining creativity, innovation, and analytical thinking, the team continuously adapts to evolving market trends, optimizes performance, and creates meaningful business outcomes that advance organizational goals.
As Principal Performance Marketing Specialist, you will be responsible for building and optimizing high-performance demand generation programs that convert paid and organic activity into qualified pipeline and revenue for Unifonic.
You act as a subject-matter expert within the growth team, helping define channel strategy, improving performance across acquisition and conversion, and ensuring campaigns are data-driven, efficient, and scalable. You partner closely with Marketing Operations, Product Marketing, and Sales to turn demand into qualified pipeline and revenue.
Help us shape the future of communication by:
Designing and optimizing full-funnel campaigns across paid search, paid social, display, and retargeting channels.
Focusing on pipeline efficiency (CPL, CPA, cost per opportunity) rather than vanity metrics like clicks or impressions.
Supporting account-based and intent-driven campaigns targeting key enterprise segments in MENA.
Continuously testing and optimizing bidding strategies, audiences, and creatives to improve ROI.
Supporting organic search strategy, including SEO and generative engine optimization (GEO).
Improving landing page performance and conversion rates in collaboration with Web and Product teams.
Contributing to technical and content SEO initiatives that improve organic pipeline over time.
Optimizing inbound lead flows and nurture journeys using marketing automation platforms.
Supporting lead scoring, routing, and lifecycle definitions in partnership with Marketing Operations and Sales.
Ensuring accurate tracking and attribution across all funnel stages from first touch to opportunity.
Job requirements
What you'll bring:
6+ years of B2B performance or growth marketing experience in SaaS, platform, or enterprise tech environments.
Strong hands-on experience managing paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.
Deep understanding of marketing automation, attribution, and funnel analytics.
Proven ability to optimize campaigns based on data and performance insights.
Experience working with SEO, CRO, and web analytics tools.
Strong collaboration skills working with Sales, Marketing Ops, and Product Marketing teams.
Experience in MENA markets is preferred; Arabic and English are a plus.
Craft and Toolkit:
Performance Marketing (Paid Search, Paid Social, Display)
Demand Generation & Pipeline Growth
Marketing Automation & Lead Nurturing
SEO, GEO & Organic Growth
Conversion Rate Optimization (CRO)
Marketing Analytics & Attribution
Campaign Performance Optimization
Account-Based Marketing (ABM)
CRM & Marketing Technology Platforms
Budget Management & ROI Analysis
A/B Testing & Experimentation
Data Analysis & Reporting
Funnel Management (MQL, SQL, Pipeline)
Web Analytics (GA4, Tag Manager, etc.)
Character Traits:
Analytical thinking and problem-solving – approach problems clearly, use data, and find solutions.
Ownership and accountability – take responsibility and follow projects through to completion.
Communication – explain ideas clearly and listen to others across teams.
Collaboration – work well with others and support team goals.
Adaptability and learning – adjust to change and keep learning new skills or tools.
Mentorship and knowledge sharing – help others grow and share what you know.
Resilience – stay calm under pressure and handle setbacks constructively.
Quality and attention to detail – do work carefully and strive for improvement.
Advocacy and innovation – encourage best practices, efficiency, and new ideas
As a Unifone you’ll receive a range of benefits:
Competitive salary and bonus
Unifonic share scheme (we are all owners!)
30 holiday days after the first anniversary
Your Birthday off!
Spend up to 25 days per year working from anywhere in the world!
Paid leave for new parents
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