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BlogPost 83418371370 What Is An SMS API? Everything You Need To Know | Unifonic//
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Everything You Need to Know About the SMS API

The API toolset has empowered developers to create some amazing things. The use of APIs allows developers to create applications that can interact with other applications, services, and data sources without having to worry about the underlying complexities. Essentially, an API acts as a go-between for two applications, allowing them to communicate with each other without issue.

These APIs allow businesses to automate processes and exchange data between systems in a way that is both reliable and secure. The SMS API is one such SMS solution that allows for the exchange of text messages between systems. Similar to other APIs, the SMS API can be used to send and receive text messages, as well as track the delivery of messages. This allows for the automation of processes such as customer support, notifications, and appointment reminders.

Why Should Businesses Use an SMS API?

There are many reasons why businesses should use an SMS API. First, SMS messages have nearly a 100% open rate, which means that nearly everyone who receives an SMS message will read it. This is significantly higher than the open rates for email marketing messages, which hover around 20%.

If that doesn't convince you, consider the fact that SMS messages also have a much higher response rate than email marketing messages. In fact, in 2016, research by Gartner revealed that SMS messages have a response rate of 45%, while email marketing messages have a response rate of just 6%.

This is perhaps because SMS messages are often thought of as more personal than email marketing messages. When people receive an SMS message, they feel as though they are being contacted by a real person, rather than by a faceless corporation. As a result, they are more likely to respond to an SMS message than to an email marketing message.

How Does an SMS API Work?

An SMS API works by sending and receiving text messages between two systems. To do this, the SMS API must be integrated into the system that will be sending and receiving text messages. Once the SMS API is integrated, it can be used to send and receive text messages, as well as to track delivery and responses.

The SMS API can be used to send and receive text messages in several different formats, including plain text, HTML, and MMS. In addition, the SMS API can be used to send and receive text messages in many different languages and alphabets, a real bonus in a region like the Middle East where such a diverse range of cultures and languages exist side-by-side.

To use the SMS API, businesses will need to sign up for an account with an SMS API provider. Once they have an account, they will be able to access the SMS API and use it to send and receive text messages.

What Are the Benefits of Using an SMS API?

Cost-Efficient Bulk Messaging

With a bulk SMS API, businesses can send messages in bulk at a fraction of the cost of traditional SMS marketing. This is because a bulk SMS API allows businesses to send messages through an existing internet connection, rather than through a mobile network. As a result, businesses can avoid paying the high fees that are associated with traditional SMS marketing.

Some providers even allow for smart routing, which can further reduce the cost of sending messages in bulk. Smart routing is a feature that allows businesses to send messages through the most efficient route possible, based on the destination of the message and the current availability of mobile networks.

Reliable Delivery

With SMS messages, businesses can be confident that their messages will be delivered quickly and without issue. This is because SMS messages are sent over the cellular network, which is a much more reliable network than the internet.

Scheduled Messaging

One of the benefits of using an SMS API is that it allows businesses to schedule messages in advance. This means that businesses can send out text messages at a convenient time, without having to worry about the time difference between their location and the location of their customers.

Efficient Customer Service

Another benefit of using an SMS API is that it allows businesses to provide more efficient customer service. The use of an SMS API means that businesses can automate the process of sending out text messages to customers and can provide a higher level of customer service, without increasing the number of customer service representatives.


If you're looking to add SMS messaging to your business, then you'll need to use an SMS API. An SMS API will allow you to send and receive text messages, as well as to track the delivery of messages to a  variety of different systems. In addition, an SMS API can be used to send and receive text messages in a number of different languages.

When choosing an SMS API provider, it's important to choose a provider that offers a cost-effective solution for sending text messages in bulk to a wide range of customers. Unifonic's SMS API is a great option for businesses that are looking for an affordable and reliable way to send text messages. With the Unifonic SMS API, businesses can take advantage of secure and reliable messaging, and cost-effective bulk messaging with 95% global coverage.

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