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6 Ways to Maximize Your SMS Marketing ROI

SMS remains one of the most popular and efficient forms of marketing communication, with a global open rate of 98% compared to 22% for email marketing. This is because SMS is a personal form of communication that cuts through the noise, reaches your audience where they are, and has a high conversion rate.

In order for businesses to get the most out of SMS marketing, it is important to focus on ROI while also putting the customer first. So how can businesses maximize their SMS marketing ROI?

The Basics of SMS Marketing

SMS marketing is a form of permission-based marketing that allows businesses to send text messages to customers and prospects who have opted in to receive them.

The most common uses of SMS marketing are to send reminders, send service updates, or to share time-sensitive information such as a one-time password. SMS marketing can also be used to drive conversions by offering incentives, such as coupons or discounts.

Additionally, with the use of an SMS API, businesses can automate their SMS marketing campaigns, and send messages safely in bulk, making it easier to manage and scale. This is especially helpful for businesses with a growing or well established customer base.

Let's take a look at six ways businesses can maximize their SMS marketing ROI.

  1. 1. Generate Customer Reviews

Customer reviews are an important part of any business's marketing strategy. They are a valuable form of social proof that can help you attract new customers and drive conversions.

Including a call-to-action (CTA) in your SMS marketing messages that encourages customers to leave a review can be an effective way to increase your ROI. You can also use SMS marketing to send follow-up messages to customers who have already left a review, thanking them for their feedback.

  1. 2. Drive Subscriptions to Your Mailing Lists

If you're not already doing so, you should be using SMS marketing to drive subscriptions to your mailing lists. This is a great way to increase your reach and ensure that your messages are getting in front of the right people.

Including a CTA in your SMS marketing messages that encourage people to subscribe to your mailing list is a simple and effective way to increase your ROI. You can also use SMS marketing to send follow-up messages to people who have already subscribed to say thank you for showing an interest.

  1. 3. Offer Special Promotions and Discounts

People love getting discounts and special offers, so why not use SMS marketing to reach them with an enticing offer? This is a great way to increase your ROI by driving conversions. Including an easy CTA in your SMS marketing messages with a direct link to the target page encouraging people to take advantage of your special promotions and discounts will allow customers to take action straight away.

  1. 4. Use A/B Testing to Find Out What Works Best

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A/B testing is a great way to find out what works best for your SMS marketing campaigns. This involves sending different versions of your message to different groups of people and then measuring the results. It’s amazing how a slightly different choice of words or even using different emojis can make a significant impact on open and response rates.

This is a great way to fine-tune your SMS marketing strategy and ensure that you are getting the most out of your campaigns. It can also help you avoid making common mistakes that can impact your ROI.

  1. 5. Maximize Successful Deliveries

It's important to focus on maximizing successful deliveries when it comes to SMS marketing. This means ensuring that your messages are going through and that they are being received by the people you are sending them to. By taking advantage of service providers like Unifonic that leverage optimal pathways for message routing based on traffic volumes, connection bandwidth, delivery costs and other factors, you can ensure the maximum possible successful delivery ratio. With a good quality SMS API, you can also get access to real-time reports and performance analytics to gain insights about campaign reach & message. Experimenting with dedicated short codes, personalizing your messages, and using keywords can also enhance your chances of getting the desired ROI from your SMS marketing campaigns.

  1. 6. Send in Your Customers' Preferred Language

With an SMS API, businesses can easily send SMS messages in the customer's preferred language. This is a great way to ensure that your messages are being received and understood by the recipient, which can help increase your ROI. Details like this are especially important in regions like the middle east where many nationalities come to live and work and a rich variety of languages are spoken every day.

Sending SMS messages in the customer's preferred language is a great way to show them that you care about their experience and that you are willing to go the extra mile to ensure that they can understand your messages.


SMS marketing is a great way to reach your target audience, increase your ROI, and drive conversions. Successfully executing an SMS marketing campaign requires a bit of planning and effort, but it's well worth it in the end.

If you're not already using SMS marketing, now is the time to start. And if you're already using it, there are always ways to improve your campaigns. Use the tips above to fine-tune your strategy and take your SMS marketing to the next level.

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