Government bodies are under increasing pressure to digitize their services, including their interaction with clients. WhatsApp for Business API can automate much of the process of interacting with citizens and residents, and it can do so at a significantly lower cost than SMS messages or call centers, which helps keep costs down at a time when public bodies are under increasing pressure to reduce budgets....

Petromin wanted to be reachable anywhere, anytime, using a reliable channel with a wide user base, without increasing their operational cost....

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Nobody likes being held in a call waiting queue to speak to a customer service agent. With every passing minute customers on hold become more impatient. Some become frustrated and give up, ending the call before they ever speak to someone. Others may become angry. That is not the kind of customer engagement we want....

WhatsApp Business API is transforming the travel and hospitality sectors. Effective communication strategies revolve around real-time conversations, rich media functionality, and personalized, convenient and secure interactions....