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Nobody likes being held in a call waiting queue to speak to a customer service agent. With every passing minute customers on hold become more impatient. Some become frustrated and give up, ending the call before they ever speak to someone. Others may become angry. That is not the kind of customer engagement we want....

WhatsApp Business API is transforming the travel and hospitality sectors. Effective communication strategies revolve around real-time conversations, rich media functionality, and personalized, convenient and secure interactions....

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