With the increase in digital channels complicating paths to purchase, the buyer journey today is anything but linear. The challenge lies in reaching customers on their preferred channels while capturing their attention and engaging them through the sales funnel - in the most efficient way possible.
In this playbook, you'll discover how to:
Increase response rates and engagement
Generate high-quality opt-ins
Nurture customers to a sale
Re-engage and build longer-lasting customer relationships
