Unifones
Want to be a part of something special?
Our team is the heartbeat of our company. We believe in nurturing talent and fostering growth. Join us to shape the future together.
Our Values
Making an impact
We set ambitious goals, and then we pursue them relentlessly. Every decision is weighed against the bigger picture, the long-term benefit, and the real difference it creates for our customers and our business.
Pioneering the change
Our people are here to build the future of our industry. We challenge conventional thinking, experiment fearlessly, and take smart risks that turn obstacles into opportunities for change.
Winning every moment
We bring genuine intensity to our work, moving fast from idea to execution, balancing urgency with sound judgment, and holding ourselves to standards that push us forward every day.
Owning the outcome
We bring the same care and commitment to our work that any founder brings to theirs. We follow through on commitments, hold ourselves and each other to the highest standard, and turn failures into some of our greatest lessons.
Putting customers first
Our experts invest deeply in understanding our customers, their businesses, and the people who depend on them. We anticipate their needs and take full ownership of their concerns until every issue is resolved.
Why unifonic?
Flex your way: Flexible hours, remote options, and a real commitment to work-life balance because doing your best work starts with having space to live your life.
Grow with us We don't just hire you for today. With clear advancement paths and ongoing professional development, your next chapter starts the moment you join.
Own your impact You're not just an employee you're a co-owner. Our stock options program means you have real skin in the game, and a real share in everything we build together.
Rewarded fairly, together, a bonus system that's transparent, equitable, and tied to how we perform as a company. Simple, fair, and something everyone can trust.
A culture where you belong We're diverse by nature and collaborative by choice. Different backgrounds, bold ideas, and one shared mission to make a real dent in how the world connects. There's a place here for you.
Why work with Unifonic?
- Flexible environment
- Professional career growth opportunities
- Every Unifone is an owner
- Fair Bonus System
Trusted by thousands for global speed and reliability.
30+
Nationalities
10+
Global Offices
17
Languages Spoken
A little bit about us
Unifonic is an AI-native Customer Experience Platform, purpose-built for enterprises and public sectors across emerging markets. Founded in Saudi Arabia in 2006, the company brings nearly two decades of deep regional expertise in telecom infrastructure, licensing and regulatory compliance. Built on over 25 years of research and development, strengthened by proprietary regional data accumulated through billions of real-world interactions Unifonic enables autonomous AI experiences, where goal-driven AI agents act autonomously to handle complex customer workflows and deliver measurable business impact across the customer journey.
The platform combines advanced language models, real-time data and true omnichannel orchestration to create hyper-personalised, human-like, and context-aware engagements, ensuring every interaction is fast, secure and culturally relevant. Serving over 5,000 enterprises across banking and financial services, retail & e-commerce, public sector, digital natives and more, Unifonic powers billions of customer interactions annually, reaching virtually every consumer across the MENA and GCC countries.
Principal Performance Marketing Specialist
Amman, Al ‘A̅şimah, Jordan
+ 1 more
Cairo, Al Qāhirah, Egypt
Marketing & Operations
Job Details
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principal-performance-marketing-specialist
Job description
Proudly recognized as a Great Place to Work®, we are an AI-native customer experience platform purpose-built for emerging markets. With more than 25 years of conversational AI research and development, we serve over 5,000 enterprises across MENA and are pioneering sovereign, agentic AI through our Agentic Studio platform. As the category takes shape, the way Unifonic is perceived — by buyers, analysts, media, and the broader market — is a strategic asset. This role owns that perception.
We thrive on creativity, collaboration, and fun, where every idea is welcomed and celebrated. As shareholders in the company, we’re more than just communicators—we’re innovators shaping the future together. We are Unifones. Join us and be part of something extraordinary!
Meet the team!
The Marketing team is a collaborative group of professionals dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives, generate market demand, and contribute to the company's overall success. By combining creativity, innovation, and analytical thinking, the team continuously adapts to evolving market trends, optimizes performance, and creates meaningful business outcomes that advance organizational goals.
As Principal Performance Marketing Specialist, you will be responsible for building and optimizing high-performance demand generation programs that convert paid and organic activity into qualified pipeline and revenue for Unifonic.
You act as a subject-matter expert within the growth team, helping define channel strategy, improving performance across acquisition and conversion, and ensuring campaigns are data-driven, efficient, and scalable. You partner closely with Marketing Operations, Product Marketing, and Sales to turn demand into qualified pipeline and revenue.
Help us shape the future of communication by:
Designing and optimizing full-funnel campaigns across paid search, paid social, display, and retargeting channels.
Focusing on pipeline efficiency (CPL, CPA, cost per opportunity) rather than vanity metrics like clicks or impressions.
Supporting account-based and intent-driven campaigns targeting key enterprise segments in MENA.
Continuously testing and optimizing bidding strategies, audiences, and creatives to improve ROI.
Supporting organic search strategy, including SEO and generative engine optimization (GEO).
Improving landing page performance and conversion rates in collaboration with Web and Product teams.
Contributing to technical and content SEO initiatives that improve organic pipeline over time.
Optimizing inbound lead flows and nurture journeys using marketing automation platforms.
Supporting lead scoring, routing, and lifecycle definitions in partnership with Marketing Operations and Sales.
Ensuring accurate tracking and attribution across all funnel stages from first touch to opportunity.
Job requirements
What you'll bring:
6+ years of B2B performance or growth marketing experience in SaaS, platform, or enterprise tech environments.
Strong hands-on experience managing paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.
Deep understanding of marketing automation, attribution, and funnel analytics.
Proven ability to optimize campaigns based on data and performance insights.
Experience working with SEO, CRO, and web analytics tools.
Strong collaboration skills working with Sales, Marketing Ops, and Product Marketing teams.
Experience in MENA markets is preferred; Arabic and English are a plus.
Craft & Toolkit:
Performance Marketing (Paid Search, Paid Social, Display)
Demand Generation & Pipeline Growth
Marketing Automation & Lead Nurturing
SEO, GEO & Organic Growth
Conversion Rate Optimization (CRO)
Marketing Analytics & Attribution
Campaign Performance Optimization
Account-Based Marketing (ABM)
CRM & Marketing Technology Platforms
Budget Management & ROI Analysis
A/B Testing & Experimentation
Data Analysis & Reporting
Funnel Management (MQL, SQL, Pipeline)
Web Analytics (GA4, Tag Manager, etc.)
Character Traits:
Analytical thinking and problem-solving – approach problems clearly, use data, and find solutions.
Ownership and accountability – take responsibility and follow projects through to completion.
Communication – explain ideas clearly and listen to others across teams.
Collaboration – work well with others and support team goals.
Adaptability and learning – adjust to change and keep learning new skills or tools.
Mentorship and knowledge sharing – help others grow and share what you know.
Resilience – stay calm under pressure and handle setbacks constructively.
Quality and attention to detail – do work carefully and strive for improvement.
Advocacy and innovation – encourage best practices, efficiency, and new ideas
As a Unifone you’ll receive a range of benefits:
Competitive salary and bonus
Unifonic share scheme (we are all owners!)
30 holiday days after the first anniversary
Your Birthday off!
Spend up to 25 days per year working from anywhere in the world!
Paid leave for new parents
Remote, On site
Amman, Al ‘A̅şimah, Jordan
+ 1 more
Cairo, Al Qāhirah, Egypt
Marketing & Operations
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Your Journey Starts Here
1.
We Find Each Other
It starts with an open, low-pressure conversation to get to know each other and see if our goals align.
2.
We Explore Together
You’ll meet the team to dive into the role, look at your skills, and map out how we can impact things together.
3.
We Decide Together
Great partnerships are a two-way street. We take the time to ensure we’re just as right for you as you are for us.
Get started with Unifonic today
