In today’s fast-evolving marketplace, cultivating meaningful customer relationships requires more than transactional interactions. It demands authentic engagement and presence across the customer journey—especially on their preferred messaging platforms. By integrating messaging throughout the customer lifecycle, leading businesses foster continuous engagement and unlock new opportunities to deliver value.
One critical post-purchase opportunity involves sharing timely updates such as order statuses, payment reminders, and essential notifications. These communications extend engagement beyond the initial transaction and reinforce brand trust.
To maximize impact, updates should be delivered via two-way conversational channels that customers actively use. WhatsApp stands out as a widely adopted platform. A Unifonic-commissioned survey of 1,000 business professionals across KSA and UAE revealed that two-thirds prefer WhatsApp for brand communication. With 21.46 million users, it remains Saudi Arabia’s most-used social platform and continues to gain traction among businesses.
Utility messages on WhatsApp are business-initiated communications designed for post-purchase engagement. These outbound messages—sent to customers who have opted in—are ideal for time-sensitive updates, rich media experiences, and actionable interactions within a 24-hour window.
They help businesses:
Customer engagement is no longer optional—it’s essential. Engaged customers are more loyal, make repeat purchases, and advocate for brands. WhatsApp utility messaging enables personalized, contextual communication that meets customers where they are.
Research shows:
Retail & E-commerce: Order Management
Use utility messages to confirm, update, or cancel orders with rich media and interactivity.
Business Impact:
Financial Services: Account & Payment Management
Send account updates, alerts, and payment reminders with rich media and backend integrations.
Business Impact:
Managing utility messages at scale requires automation. As a premier Meta Partner, Unifonic empowers businesses to automate WhatsApp messaging through its AI-powered, cloud-based platform. The platform’s no-code conversational solutions centralize data and streamline messaging workflows—no technical expertise required.
With Unifonic, businesses can send personalized, contextual WhatsApp messages that drive results across the customer journey—from critical updates to promotional offers.
These examples, to name just a few, highlight WhatsApp utility messaging’s versatility and effectiveness in enhancing customer engagement and operational efficiency.
As customer expectations evolve, businesses must adopt innovative messaging strategies. Unifonic’s platform is built to adapt—leveraging automation, personalization, and AI to deliver timely, relevant messages.
In conclusion, Unifonic’s AI-powered platform transforms customer engagement by simplifying WhatsApp utility messaging. Businesses can enhance customer journeys, drive measurable results, and stay ahead of the competition. Embrace the future of messaging with Unifonic.